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+386 3 545 10 76
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Metro, d. d.
Lava 8, 3000 Celje, Slovenija
+386 3 424 15 30.
+386 3 545 10 76
Other retail sale in non-specialized stores
0510 0801 0127 568, Abanka Vipa,
0600 0002 6372 950, Banka Celje
THE CREATORS OF THE MANA BRAND
The company Metro, d.d., has been managing the Mana brand since 2004. We carry out all activities in the areas of purchasing, sales, marketing, and logistics. We are also operating successfully on the Croatian market with our strategic business partner Mana moda, d.o.o.
In Slovenia, we wish to remain the largest retailer with low price clothing items for the entire family, characterized by high quality and fashionable appearance.In Croatia, we wish to become a significant provider of low priceclothing. We also wish to enter other European markets with sufficientmarket potential.
We wish to offer our buyers the easiest way to fashionable andhigh quality clothes for the entire family at best prices.
Our priority objectives which enable the fulfillment of our vision are:
the growth of net revenue generated with commercial
covering the entire area of Slovenia with our retail network,
the expansion of sales to foreign markets by means of strategic partners, with the emphasis on the Croatian market,
increasing our market share, our reputation, and recognizability among our customers,
providing long-term and affordable sourcing and creating an
affordable and high-quality sales program,
the increasing of the recognizability of the Mana brand,
the modernization and standardization of the sales equipment with the goal of unifying the sales network and creating a friendly shopping environment.
MANA’S BASIC VALUES
Fulfilling our customers’ expectations Our customers always come first. We fulfill our basic mission with the help of friendly sales personnel and by providing a modern and comfortable shopping environment.
Good mutual relationships We are aware that mutual cooperation is necessary for the successful operation of a company. We build good relationships in our company and with all interest groups by means of respect and trust.
Enterprising spirit, innovation, and effectiveness We always seek to find new solutions and are happy to overcome daily challenges. We always wish to be better and to follow trends. For this reason, each employee makes an effort to perform their job well.
Professionalism and knowledge We are aware that professionalism and knowledge are of key importance in achieving success. We encourage and seek various forms of education, from knowledge transfer within the company to the inclusion of external partners.
We plan a growth in sales, the opening of new stores, andwe also want to look for new and innovative approaches toincrease business efficiency and performance.
MANA – SUCCESS STORY 2012
48,274,702 Euros in sales
over 4,600,000 clothing items
50,224 m² of sales surfaces
491.527 active Mana Club members
With our wide retail network, we wish to offer our customersthe easiest way to fashionable and high quality clothes for theentire family at best prices. A modern shopping environment,a large selection of clothes, and helpful shop assistants inMana stores ensure a pleasant shopping experience.The Mana brand is available for our customers in 189 retailsale outlets, which are comprised of altogether 50,000 m2 ofsales surface.
THE MANA BRAND
Mana has been surprising its customers with its rich offerof fashionably, high-quality, and affordable clothing for theentire family since 2004.Our offer now also includes baby clothes for the youngestfamily members. Natural materials and comfortable cuts areused in baby clothes.To fully enjoy your free time, we offer various types of sportsapparel made from special technical materials, which areairy, remove humidity, and are windproof.Numerous housework clothing items and other diverse productsare available for our customers’ homes.
The Mana Club brings together, rewards, and surprises faithfulcustomers.In the field of customer relationship management, we aredeveloping numerous activities and increasing the usefulnessof the Mana Card. Customers may become members of theMana Club, which brings numerous benefits. The Mana Clubmakes sure to offer its members various benefits, information,and counseling.The information system which supports the activities of theMana Club enables the direct communication and an activerelationship with Mana Club members. Various informationconcerning numerous new items and current offers is sentto Mana Club members on a monthly basis.
THE MANA FLYER
We use flyers to regularly keep our customers informedconcerning the wide offer of the Mana brand. We offer lowprices, attractive deals, and we continuously introducenew items to our sales program to invite you to shop in ourstores.
Textile production and sales are globally oriented, whichmeans that transportation routes are long. We managed totransport 13,000 m3 of goods on over 300 ship containers,which is 8 million pieces of mainly textile goods.By combining all logistical processes, we achieved a betterfunctioning of logistics and a more thorough overview of thelogistical movement of goods. The logistical process beginsby creating the size of individual transportation packageswith the objective of using the space of the transportationmeans and packing suitable quantities for individual stores.The implementation of the modern handling of goods, whichis carried out on 5,400 m2 of storage surface, enables us todeliver products to all sales outlets in a timely manner.The modern and carefully planned logistical process enablesus to send out over 235 tons of goods every month.
Waste management control was centralized in our logisticsdepartment. Because we are an environmentally-friendlycompany, we carry out waste management control inaccordance with valid legislation in our central warehouse aswell as in our stores where we organized waste separation.Our company therefore separates:
paper, as well as paper and cardboard packaging,
empty cartridges – toners.
By separating our waste, we are rationally reducing municipalwaste and contributing to the ecological awareness ofindividuals and society.In the field of energy, we are taking measures to improveenergy efficiency. This way, we managed to reduce theconsumption of energy needed for the lighting and coolingof sales surfaces. We check the supply power of electricityin all power consumption locations. We installed trial LEDlighting. This lighting will reduce the release of heat intothe environment, and additionally save electrical power.The new LED technology will also be used in exterior lightingelements, which will be an additional influence on the reductionof ecological damage.
As a way of saving in stores, we offer our customers shoppingbags which include recycled foil.Hangers are a necessity in every store in order to present theclothes. We collect damaged hangers and send them to themanufacturer who once again uses them in production.
TOGETHER, WE ARE STRONGER
We pay much attention to the care for our employees. Creatingconditions for a pleasant, orderly, and well organized workenvironment which enables the employees to feel well andincreases their motivation is among our main priorities.
Therefore, we offer our employees a number of other benefits:
Health and safety at work We follow all statutory obligations in the field of health and safety at work. Accordingly, we regularly carry out employee training in the field of health and safety at work, as well as fire safety. Each work unit has a sufficient number of employees who are trained to offer first aid.
Informal socializing We try to connect our employees with the company as much as possible, even by means of informal socializing. For this purpose, we organize various social gatherings, picnics, day trips, and business conferences, where we get to know each other better by socializing, exchange experiences, opinions, and we create a nice atmosphere.
Communication with employees Our employees can operate successfully and can be happy with their work if they are informed by the company in an appropriate and timely manner. We place the greatest emphasis on personal communication; however, we also inform our employees by means of our webpage, email, and notice boards. This way, our employees are regularly informed concerning the happenings in the company, the teams, new developments, and information is being exchanged.
Education Our employees are professionally equipped by means of constant training. Most frequent are in-company trainings and classes which are carried out quarterly. There, the participants are familiarized with the new developments in the field of sales. We also prepared practical workshops in fields which are suggested by employees working in retail. We work together with secondary schools and thus enable students to perform their mandatory internship. We also work together with the Unemployment Office in connection with trial work periods and employing hard-to-place workers. We made a significant step in the field of personnel development by implementing annual interviews